{"product_id":"the-godfather-1972-framed-t6896","title":"The Godfather (1972) - FRAMED","description":"\u003cp\u003eThis original, framed Australian Daybill poster was issued for the domestic theatrical release of Francis Ford Coppola's 1972 crime masterpiece The Godfather. The Daybill is a uniquely narrow promotional format exclusive to the Australian market, designed originally in the 1920s for tight cinema foyers. Elegantly preserved and presented within a custom black frame and contrasting white mount, the artwork features the globally recognised, high-contrast red and black silhouette of Marlon Brando.\u003c\/p\u003e\n\u003cp\u003eCulturally, the visual identity of The Godfather is as enduring as the film itself. The heavily stylized \"puppet string\" typography seen on this poster was not actually conceived by the studio for the movie; it was carried over directly from the original 1969 novel's dust jacket, designed by renowned graphic artist S. Neil Fujita. Paramount Pictures initially pushed to scrap this design in favor of a completely new, modernized marketing campaign for the theatrical release. However, Francis Ford Coppola fiercely advocated to retain Fujita's original artwork and to officially bill the movie as Mario Puzo's The Godfather. This was a remarkably rare studio concession at the time, insisted upon by Coppola to honor the author's creation and guarantee that audiences would instantly connect the cinematic adaptation to the monumental, pre-existing cultural phenomenon of the book.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYear: 1972\u003c\/li\u003e\n\u003cli\u003eNationality: \u003cspan\u003eAustralian\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCondition: \u003cspan\u003eLinen-Backed and Framed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eType: \u003cspan\u003eOriginal Australian Daybill\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eSize: 13 X 30 Inches\u003c\/li\u003e\n\u003cli\u003eProduct Code: T6896\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"At The Movies Posters","offers":[{"title":"Default Title","offer_id":55978472079745,"sku":"T6896","price":1350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/4118\/6384\/files\/1_436e4e64-c17f-4e60-b061-28a85462c485.png?v=1785004007","url":"https:\/\/atthemovies.uk\/products\/the-godfather-1972-framed-t6896","provider":"At The Movies Posters","version":"1.0","type":"link"}