The advertising department for the film's release really went to town on their campaign. They created three different posters, featuring Sean Connery in the bathtub (surrounded by girls), Connery with the famous Little Nelly flying machine, and Connery inside the volcano. This style C (bathtub) poster is the most sought-after of the three.
This was the fifth James Bond film produced by Eon Productions. It was directed by Lewis Gilbert, in the first of three Bond films that he would direct for Eon Productions. The screenplay for the film was written by Roald Dahl, and is vaguely based on Ian Fleming's 1964 novel. During filming it was announced that Sean Connery would retire from playing Bond, although he did make a come back in Diamonds are Forever in 1971 and Never Say Never Again in 1983.
The bath tub artwork featured on this country-of-origin UK Quad is by far the rarest of the three designs for this film. This, combined with the somewhat risqué artwork (featuring a Japanese girl with her hand washing below the waterline) makes this poster a favourite among Bond fans.