Cheech & Chong's Up In Smoke (1978)

This poster is a defining artifact of late 1970s counterculture and the rise of 'stoner' comedy in the mainstream. Released in 1978, the film helped bring 'stoner' humor from underground comedy and records into wide theatrical release, reflecting a generational shift in attitudes toward authority, drugs, and personal freedom in post Vietnam America. Cheech & Chong emerged as unlikely icons of that era’s laid back, anti-establishment ethos.

The artwork mirrors that spirit through playful, irreverent design,  the rolling paper with their caricatured figures inside immediately signals the film’s celebrated absurdity. Rather than traditional Hollywood polish, the poster embraces humor and provocation, making it both an enduring piece of movie memorabilia and a visual snapshot of counterculture entering the mainstream.

• Year: 1978
• Nationality: US
• Type: One Sheet
• Condition: Folded
• Size: 27 X 41 Inches
• Product Code: W5238