The Shining (1980)
Most posters show you the film. This one pretends to be a newspaper. The Shining advance Quad is laid out as the front page of the Weekend Mirror, dated Saturday 30 August 1980, with a screaming headline, "What A Scream!", columns of copy about Hollywood's horror boom, and three pictures that need no caption: Danny's terrified face, Shelley Duvall screaming, and Jack Nicholson grinning through the shattered door. A tabloid-style "The Shining Coming Soon!" stamp sits on the page as if slapped on by a news editor.
Kubrick was famously controlling about how his films were sold, and the US campaign went through draft after draft with Saul Bass before he approved it. This advance, made to build the buzz before the film reached British cinemas that autumn, is one of the most unusual and inventive pieces in the whole campaign, and it turns up far less often than the familiar release Quad. Linen-backed.
- Year: 1980
- Nationality: United Kingdom
- Condition: Linen-backed
- Type: Original British Quad (Advance)
- Size: 30 x 40 inches
- Product Code: T7425
