Rarely is a reissue poster more highly treasured than the original, but this is one such example. In the 1969 campaign, the studio chose to play down the "biker flick" theme, with only a daydreaming Peter Fonda in profile, no motorcycle insight. As the film was a chopper-thundering success, when paper for the re-release was launched in 1972, the studio showed no further hesitation, capitalising on the famous image of Fonda and Dennis Hopper rollin' down the highway. Perhaps the best news for collectors and poster lovers alike is that they maintained the concept of the original poster, printing in the same soft yellow colour with the same soft-focus texturing. This allows the original and the reissue to be displayed side by side very effectively. No majors flaws to note, making this an absolute "must-have."