The Sopranos (1999)

At the tail end of the 1990s, when American television was still ruled by network formulas, The Sopranos redefined what serialised storytelling could be—turning suburban malaise and mob morality into something mythic. This original 1999 HBO poster captures that shift in a single image: Tony Soprano, arms crossed, flanked by his two families—the domestic and the criminal—both ready to destroy him in different ways.

Audiences had never seen anything like it. David Chase, who once wrote for Northern Exposure, built an underworld rooted not in glamour but in therapy sessions and quiet desperation. James Gandolfini’s performance became the new face of American masculinity, with Edie Falco grounding the chaos. The campaign’s stark design—cool gradients, defiant posture, and that now-iconic tagline—mirrored the show’s blend of menace and melancholy, hinting at television’s coming transformation.

Few pieces of pop ephemera announce an era’s artistic turning point as confidently as this poster.

• Year: 1999
• Nationality: United States
• Condition: Unfolded
• Type: Original US One Sheet
• Size: 27 X 40 Inches
• Product Code: T6242